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My Organisation is a Jungle
Chapter Overview
FROM THE 2D TO THE 3D-ERA. CHAOTIC TIMES, COMPANIES ADRIFT…
We need a new vocabulary to talk about innovation in this Age of Information. The terms ‘2D’ and ‘3D’ for example: 2D-organisations are of the past and 3D-organisations are those of the future. After reading this chapter you will never talk about ‘an organisation’ again but will start talking about 2D and 3D-organisations.
AN ANSWER TO THE 3D CHALLENGE: RED MONKEY® POLITICS
Part II introduces the Red Monkey as a symbol for a radical and confrontational idea, trying to survive in our dangerous jungle. Different forces stimulate innovation, while others sabotage it. You have to know how the politics of innovation work to succeed in Red Monkey® Innovation Management.
RED MONKEY® INNOVATION MANAGEMENT IN THE 3D-ORGANISATION
Part III discusses the different types of management. We need to make a seismic shift in management style to create an organisation where innovation can develop organically. If organisations succeed in this, the Red Monkey® Innovation Process will start enabling these organisations to survive in the 3D-era
CULTURE INNOVATION AS A CONDITION FOR BUSINESS INNOVATION
Your company culture has to change so dramatically that you have no option but to embrace creative entrepreneurship in the field of organisational development. Business innovation and culture innovation need to become equally important, if you want to achieve an innovative organisation in the 3D-era.
